I’m a coach, strategic thinking partner, and (a very human) AI adoption consultant.

I work with small businesses, leaders, and ambitious women (including mums) who want to think more clearly, feel more confident, and to drive action in key parts of their professional and personal lives.

I’ve spent my career across big corporates (including Google) and small startups, always at the intersection of people, strategy, and technology. Alongside this, I’m the Co-Founder and COO of Pyxi, where I focus on tackling digital loneliness and social isolation by creating experiences that help people genuinely connect.

Human connection sits at the heart of everything I do. What I care about most is helping people slow things down just enough to see things differently - and then move forward with confidence.

I support people through:

• 1:1 professional, executive and group coaching - unlocking new ways of thinking and drive behaviour change

• AI adoption consulting for small businesses - practical, human-first support that makes AI feel immediately usable, and exciting instead of overwhelming

• Career coaching for ambitious women (including mums) - I help women gain clarity, overcome fears, and build confidence to create lives that feel both successful and deeply fulfilling.

• Immersive personal development accelerators with iDiscover

I help people gain fresh perspectives, sharper thinking, and most importantly - momentum.

I bring a warm, empathetic, and very human touch to everything I do.

I also founded a separate passion project, The Hidden Trimester, to help women struggling with the emotional toll of infertility.

I’m known for asking the right questions, creating a safe space, and helping people see things in a new way. I care deeply about the people I work with, I love problem-solving, and I genuinely enjoy working alongside others.

“Justine creates a space where you feel completely heard. Her questions and insights genuinely change how you think.”
— CEO

If you’re looking for a strategic coach or support adopting AI in a way that feels clear, empowering, and human:

• Connect with me on LinkedIn

• Or email me at justine@justinelestrange.com

Or find out more here